The Marketing Vs Sales Feud

Wherever you go, any company, the sales dept usually don't see eye to eye with the marketing dept. And this is so in the company I'm with currently. It sounds like a cliche, but it's a true fact that marketing serves only as a supporting role to the sales, they are always in the background giving all sorts of support to the sales who in turn are fighting wars in the forefront.

It's such a sad phenomenon. Marketing vs Sales. Sales is seemed deem as "kings" of the company who go all the way out to cut sales and generate profits for the company. For Marketing, it is always seen as a non-profits generating center, or rather, so to speak, a cost center to the company. I think such culture in the company should be revised. To me, I think it's a chicken-and-egg situation. Marketing and Sales can't do without each other, they should work hand in hand so as to better achieve company goals and objectives. But sadly, the situation is when something's cropped up, it's always the Marketing fault and never the Sales. Just why? Cos' sales is already doing their best to bring in sales for the company!! So Marketing should shoulder all the blame and crap if sales dun bring in enough profits for the company! Don't you think it's ridiculous?

And what? Just because they are Sales, they can exploit us Marketers? They can be tactless, rude, disrespect, unobjective, unreasonable, irresponsible...but we? We have to bring down our pride to accept that everything is our fault, be extra tactful with them, give them umpteen respect and put up with their nonsense? Sigh..this is so pathetic lor.

When I was back with TP couple of years back, the Marcom team supporting the Product Marketing team, we reigned like queens and princess. When these Product Marketers want something to be done, be it launches, roadshows, flyers, etc, they were fearful of us and oblige if we tell them that we are overloaded and they have to outsource their project. There were absolutely no qualms that we called the shots and I really enjoyed the golden times of not being bullied or have to put up with unreasonable behaviour from the PMs.

Well, if only my present boss could salvage the situation by not acknowledging the passe thinking of marketing should be at sales' "beck and call attitude", else I can forsee that such attitude from the sales team will prolong and would get worse in the long run. They are PAMPERED, they are OBNOXIOUS, they should one fine day sit in our position and understand what shite we are going through.

Arrgghh...the thought of it makes my blood boils only.

It's TGIF today! So I'm not gonna dwell on these unhappiness, I'm gona have a good Friday and look forward to the India trip on Mon. Sigh, damn sian...country of barbarians...*pui*